Research Articie
30 April 2025
Exploring User Adoption of Digital Lending Platforms in NBFCs: Insights from the Retail Loan Segment
Arun Boliya
1
,
Sonam Arora
2
arorasonam22@gmail.com
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- 1 : Department of Finance, Lok Jagruti Kendra University, 380001 Ahmedabad, Gujarat, India
- 2 : Department of Finance, Lok Jagruti Kendra University, 380001 Ahmedabad, Gujarat, India
DOI:
10.55578/jift.2504.002
Keywords:
Digital loan
,
Digital Banking
,
NBFC
,
TAM