Impact of Digital Marketing on the Performance of Smes (A Case Study of Selected Smes in Ikeja, Lagos State) - ISGM

Research Articie 08 February 2026

Impact of Digital Marketing on the Performance of Smes (A Case Study of Selected Smes in Ikeja, Lagos State)

Linus Izediuno Okafor ¹ , Ikenna Theodore Nnoli ²

itnnoli@bellsuniversity.edu.ng; nnolis22@yahoo.com

, Oladoyin Aderoju Kiladejo ¹ , Oluwaseun Deborah Olawunmi ¹ , Balikis Ayomide Adeyemi ¹ , Zachariah Millenvodjo Godonu ³ show author's information

1 : Department of Business Administration, Bells University of Technology, Ota, Nigeriad
2 : Department of Economics, Accounting and Finance, Bells University of Technology, Ota, Nigeriad
3 : Department of Business Administration, Distance Learning Institute, University of Lagos, Nigeria

DOI: 10.55578/isgm.2602.004

Keywords: Social Media Marketing , Email Marketing , Small and Medium Scale Enterprise (SMES) , Digital Marketing